Monday, February 14, 2011

Chico author’s back-to-the-roots diet a best-seller

From Chicoer.com:

CHICO — A Chico man said the ancestral diet he follows saved him from chronic health problems. And since his book on the nutrition plan hit the New York Times best-seller list in September, he gets hundreds of e-mails each day from readers touting similar results.
Robb Wolf’s book, “The Paleo Solution: The Original Human Diet,” was released Sept. 14 and 10 days later it was listed on the New York Times best-seller list for hardcover advice.
The diet emphasizes lean meat and seafood, multicolored seasonal organic vegetables, nuts and seeds and healthful fats such as olive oil and avocados. It limits refined processed foods by cutting grains, legumes and dairy, which Wolf said the body can’t properly digest.
“It’s the only approach that has generated optimal health throughout our total existence,” he said.
Wolf based the diet off evolutionary biology research and put the diet into a modern context, he said. People can follow the diet five days a week, eating better quality foods and have a more relaxed menu on the weekends.
“We’re not trying to make a religion,” Wolf said.
He has been following the diet for more than 10 years with some cheating, such as corn tortillas, every few weeks.
Wolf, 38, grew up in Redding and came to Chico State University where he got his bachelor’s in biochemistry. He has lived in Colorado and Seattle and came back to Chico almost eight years ago. He opened a gym, NorCal Strength & Conditioning, in 2004.

Read the rest here.

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